Explore website Stillwater
Accounting
Make accounting services easier to understand.
Service scope · Monthly review example
Website ideas for
businesses like yours.
Explore how a website can explain your services, showcase your products or help customers plan a visit. Choose a business type below and open a concept to try it, or read the thinking behind three designs.
Twelve fictional business concepts, created to demonstrate our design approach. These are not client projects; bookings, orders and enquiries are demonstrations.
Explore website 
Explore website Forma
Pilates studio
Help visitors find a class that fits their week.
Class guide · Filterable timetable
Explore website Emberline
Electrical services
Help homeowners explain the electrical work they need.
Lighting brief · Project preparation
Explore website Sunday Table
Neighbourhood café
Give visitors a feel for the café and what is on the menu.
Food and drink menus · Bakery selection
Explore website RED PAN
Plant-based restaurant
Put the menu at the centre of the restaurant website.
Menu filters · Food and drink guide
Explore website Northline
Architecture studio
Explain the thinking behind an architectural project.
Project study · Drawings and materials
Explore website Driftway
Independent cycle shop
Help customers choose a starting point for their next bike.
Ride guide · Workshop services
Explore website APEX
Car detailing
Make detailing treatments easier to compare.
Treatment comparison · Aftercare guide
Explore website Fieldwork
Outdoor equipment
Connect outdoor equipment with the trip someone has in mind.
Equipment guide · Interactive packing list
Explore website Grain & Form
Bespoke joinery
Help a customer picture a piece made for their space.
Timber selection · Joinery drawing
Explore website Circuit
IT support
Show a small business what IT support could involve.
Example support request · Responsibility matrix
Explore website Solmere
Solar installation
Explain a solar system before asking for an enquiry.
Day and evening diagram · Survey checklist
A closer look
at the decisions.
Three fictional briefs, three different customer tasks. These notes explain the design intentions behind our concepts; they do not report client results or measured improvements.
Sunday Table: planning a café visit
The imagined brief. Give a neighbourhood café a website that helps someone decide what to eat and when to visit.
The design decision. Use generous typography and a welcoming visual tone, then organise food, drink and bakery information into readable menus. The menu is useful content, rather than an image someone has to enlarge on a phone.
What to explore. Try the menus and see how the pages organise a visit. The café, opening information and any interactions are demonstrations.
Explore the Sunday Table conceptEmberline: preparing a useful enquiry
The imagined brief. Help a homeowner understand electrical services and explain the work they have in mind.
The design decision. Organise the site around types of work and preparation, with a lighting brief that makes the project more concrete. The aim is to help visitors gather useful details before a conversation.
What to explore. Read the project preparation guidance and try the lighting brief. This is a fictional service business; no work is booked through the demo.
Explore the Emberline conceptForma: finding a suitable class
The imagined brief. Make a Pilates studio easier to explore for someone comparing classes and available times.
The design decision. Pair a calm visual style with a class guide and filterable timetable. Visitors can explore the offer and narrow the schedule before deciding on a next step.
What to explore. Try the timetable filters and compare the class information. Classes and booking interactions are demonstrations, not a live booking service.
Explore the Forma conceptPlanning a local business website? Explore our service for Stratford businesses, including scope, prices and the working process.
What should your
website help people do?
Tell us about your business and the examples you like. We can discuss the pages and features your project needs.